During the last decades, the world has seen an increasing urbanization trend. People have mostly left rural areas, in the hope of better opportunities in cities. However, once COVID-19 started spreading across borders, the public attitude to the rural areas - especially sparsely populated places in the Northern and Arctic regions, has rapidly changed.
In times of crisis, rural areas have regained their status as a place that provides better conditions for physical and mental health, and ultimately, a more sustainable lifestyle.
But how can we make sure that rural areas continue to thrive, also after the pandemic?