Can we game our way to a sustainable future? There are now more than 2.6 billion active users of video games around the world, meaning the gaming industry reaches one in three people on the planet. So, can this huge virtual community be inspired and mobilized to fight for a greener world? Apparently yes - and this is already happening!
In this episode we find out how an alliance of gaming companies is introducing environmental issues into popular games and how tech pioneers are using extended reality (XR) to highlight sustainability topics in new ways.
“Just imagine if we could have fun and change the world at the same time"
Martine Jarlgaard, technology pioneer
This podcast episode features the following speakers
Lance Weiler (US)
Lance Weiler is filmmaker known for his cutting-edge work combining film, gaming, artificial intelligence (AI) and other emerging technologies. An alumnus of the Sundance Screenwriting Lab, he focuses on developing new methods and media to tell stories and reach audiences. He is director of the Columbia University's Digital Storytelling Lab, which has a mission to explore new forms of storytelling, focusing specifically on the ways in which story can be harnessed as a tool to innovate, educate, mobilize, communicate, and entertain.
Mathias Gredal Nørvig (Denmark)
Mathias Gredal Nørvig is the CEO of SYBO, the mobile developer behind Subway Surfers, the world's most downloaded mobile runner game. SYBO is a founding member of the Playing for the Planet Alliance, an initiative facilitated by the UN Environment Programme which brings together some of the world's largest gaming companies in making commitments to help people and the planet. Mathias is a big proponent of impact investment and a member of the board of Plastic Change, a Danish environmental organization working to reduce the use of single-use plastics.
Martine Jarlgaard (Denmark)
Martine Jarlgaard works at the intersection of sustainability, technology, fashion and art, pushing for positive change. Her work explores technology’s potential to change human behavior and to disrupt the core of the fashion industry. Described as a "technology pioneer" by Forbes, Martine is the creator of the interactive XR (extended reality) experience MEET YOURSELF in which users come face-to-face with a holographic, life-size avatar of themselves, raising issues about self-perception and our future with technology.